Privacy policy

Last updated: August 9, 2026

ALEENA.HOME operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). ALEENA.HOME is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. This policy is governed by applicable laws in the United Arab Emirates, including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and UAE Federal Law No. 15 of 2020 on Consumer Protection.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another individual. Personal information does not include data that is collected anonymously or de-identified.

We may collect or process the following categories of personal information depending on how you interact with the Services and as permitted or required by applicable law:

Contact details: Including your full name, billing address, shipping address, phone number, and email address.
Financial information: Payment card information (credit/debit card details via payment gateways like Tabby or Tamara), billing confirmation, and transaction details.
Account information: Your username, password, security questions, preferences, and settings.
Transaction information: Items you view, add to cart or wishlist, purchase, return, exchange, or cancel, as well as past order history.
Communications: Information you include when reaching out to customer support or sending inquiry forms.
Device information: Browser type, network connection, IP address, and other unique electronic identifiers.
Usage information: Data regarding how and when you navigate or interact with our storefront.

Personal Information Sources

We collect personal information from the following sources:

Directly from you: When you create an account, place an order, contact customer support, or subscribe to updates.
Automatically through the Services: Collected from your device through cookies, local storage, and similar technologies.
From service providers: Technical partners, IT providers, payment gateways, and logistics providers acting on our behalf.
From partners and third parties: Platforms such as Shopify, digital advertising networks, and payment systems (e.g., Tabby, Tamara).

How We Use Your Personal Information

In accordance with UAE PDPL requirements, we process personal information for lawful and legitimate purposes, including:

Providing and Improving the Services: Executing contracts, fulfilling orders, handling payments, dispatching deliveries to your specified UAE address, processing returns, managing your account, and customizing recommendations.
Marketing and Communication: Sending promotional updates, offers, and advertisements via email, SMS, or online banners with your consent, or providing opt-out options.
Security and Fraud Prevention: Verifying identity, protecting transaction integrity, and preventing fraudulent or illegal activities.
Legal and Regulatory Compliance: Complying with applicable UAE federal and local laws, responding to legal proceedings, or assisting law enforcement requests.

How We Disclose Personal Information

We may disclose personal information to third parties in the following circumstances:

Service Providers: To Shopify, IT infrastructure hosts, logistics and delivery couriers, data analytics providers, and payment processors.
Marketing & Advertising Partners: To supported platforms (such as Shopify Audiences) to show targeted product recommendations based on online activity.
Corporate Transactions: In connection with business reorganizations, mergers, or sales.
Legal Obligations: To comply with court orders, UAE government mandates, or civil discovery requests.

Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify processes data in accordance with strict confidentiality and security standards. Data submitted through the site may be transmitted, stored, and processed internationally. You can read more about how Shopify manages personal information by visiting the Shopify Consumer Privacy Policy.

Children's Data

The Services are not intended for use by minors or children under the age of majority in the UAE (18 years). We do not knowingly collect personal data from children. If you are a parent or legal guardian and believe your child has provided personal information to us, please contact us to request immediate erasure.

Security and Data Retention

We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, or alteration. However, no transmission over the internet can be guaranteed as 100% secure.

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, service your account, resolve legal disputes, or adhere to statutory record-keeping periods required by UAE commercial regulations.

Your Rights Under UAE Data Protection Law

Under UAE Federal Decree-Law No. 45 of 2021 (PDPL), you have specific rights regarding your personal information:

Right to Access / Know: Request information regarding the categories of data we process, processing purposes, and recipients.
Right to Correction / Rectification: Request corrections to incomplete or inaccurate personal data.
Right to Erasure (Deletion): Request the erasure of personal information where processing is no longer necessary, subject to legal or statutory retention exceptions.
Right to Restrict or Object to Processing: Request restriction or stop processing of personal data for direct marketing purposes.
Right to Data Portability: Receive your data in a structured, machine-readable format or request transfer to another controller where technically feasible.
Withdrawal of Consent: Where processing relies on your consent, you may withdraw it at any time.

To exercise any of these rights or opt out of marketing communications, please submit your request using the contact information below.

Cross-Border Data Transfers

Personal information may be stored or processed outside the United Arab Emirates. When transferred internationally, we ensure that adequate safeguards are maintained in line with UAE PDPL provisions regarding cross-border data protection standard mechanisms.

Complaints & Regulatory Contact

If you have concerns or complaints about how we handle your personal data, please contact us directly. You also have the right under UAE law to lodge a complaint with the UAE Data Office (the national data privacy regulator).

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be published on this page with an updated "Last updated" date.

Contact Us

For questions regarding our privacy practices, to exercise your data subject rights, or to file a inquiry, please reach out to us at:

Operating Name: ALEENA.HOME ONLINE SELLER
Email: jawedturkman453@gmail.com
Physical Address: Villa 4 - alwahda, Villa 4 Al Wuheida, Al Wuheida DU, United Arab Emirates